RELEASE OF THE INFORMATION MEMORANDUM OF ARTICLE

RELEASE OF THE INFORMATION MEMORANDUM OF ARTICLE 4 OF LAW 3401/2005  
"DUTY FREE SHOPS, A CORPORATION OPERATING DUTY FREE SHOPS AND LARGE AND SMALL SCALE INDUSTRIAL OPERATIONS, TECHNICAL AND COMMERCIAL COMPANY S.A." (hereinafter "the Company") announces that, in accordance with Regulation 809/2004 of European Community and Law Ν.3401/2005, the Board of Directors of Capital Market Commission, during its meeting on 04.01.2011, was informed on the content of the information memorandum of article 4 of Law 3401/2005 (hereinafter the Information Memorandum) regarding the share capital increase of the Company (Absorbing company) resulting from the merger through absorption of companies "FOLLI - FOLLIE A.B.E.E." (first absorbed company) and "ΕLMEC SPORT A.B.E.T.E." (second absorbed company), which is available to the investment community as of 04.01.2011. 
The Information Memorandum is available through the company website of "DUTY FREE SHOPS, A CORPORATION OPERATING DUTY FREE SHOPS AND LARGE AND SMALL SCALE INDUSTRIAL OPERATIONS, TECHNICAL AND COMMERCIAL COMPANY S.A.", www.dutyfreeshops.gr, the company website of "FOLLI - FOLLIE A.B.E.E.", www.follifollie.com, the company website of "ΕLMEC SPORT A.B.E.T.E.", www.elmec.gr, and website of Athens Exchange, http://www.ase.gr/content/gr/Companies/ListedCo/Prospectus/, and in printed copies, if requested, at Company's headquartes, 23rd k.m. N.R. Αthens - Lamia, 145 65, Agios Stefanos. 
The projected timetable for completion of the share capital increase resulting from the merger through absorption of the companies "FOLLI - FOLLIE A.B.E.E." and "ΕLMEC SPORT A.B.E.T.E." is as follows: 
Date Action 
6/12/2010 Extraordinary General Meeting of HDFS Shareholders which approved the Merger. 
6/12/2010 Extraordinary General Meeting of FOLLI-FOLLIE Shareholders which approved the Merger. 
6/12/2010 Extraordinary General Meeting of ELMEC SPORT Shareholders which approved the Merger. 
30/12/2010 Registration of the Approval of the Merger in the Registry of Societes Anonymes. 
30/12/2010 Release in Daily Official List of the announcement regarding the approval of the merger & the temporary suspension of trading. 
31/12/2010 Suspension of trading of shares of the absorbing companies FOLLI-FOLLIE and ELMEC SPORT and temporary suspension of trading of shares of the absorbed company HDFS. 
4/1/2011 Notification of the Information Memorandum of the Merger at the CMC BoD. 
4/1/2011 Estimated ASE BoD approval of the trading of new shares. 
4/1/2011 Release of the Information Memorandum (uploaded on ASE, HDFS, FOLLI-FOLLIE and ELMEC SPORT website) 
5/1/2011 Release in Daily Official List of the announcement regarding the availability of the Information Memorandum. 
5/1/2011 Release in Daily Official List of the announcement regarding the commencement of trading of new shares. 
7/1/2011 Estimated commencement of trading of new shares. 
The Company will announce the exact date of the commencement of trading of new shares, that will come up through the merger with new releases. 
For further information, shareholders may address during working days and hours at the investors services office of the "Company" (Tel.: 210 6241141 Mrs. Kasidiaropoulou, 210 6269521, Mrs. Ampoussidou).  
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