Final Terms of Guaranteed Exchangeable Notes

Final terms of the offering of EUR 249.5 million Guaranteed Exchangeable Notes due 2019, Exchangeable into Ordinary Shares of
Folli Follie S.A.

Folli Follie S.A. the (“Company”) announces today the final terms of the offering, by its wholly owned subsidiary FF Group Finance Luxembourg SA, a public limited liability company (société anonyme) incorporated under the laws of the Grand Duchy of Luxembourg, having its registered office at 54-56, boulevard Napoléon, L-2210 Luxembourg and in the process of being registered with the Luxembourg trade and companies register (Registre de Commerce et des Sociétés Luxembourg) (the “Issuer”), of EUR 249.5 million guaranteed exchangeable notes (the “Notes”) due 2019 (the “Offering”). The Notes will be exchangeable into convertible bonds (the “Bonds”) to be issued by the Company, replicating the economics of the Notes, which will automatically be converted into ordinary shares of the Company (the “Shares”), subject to the Company’s right to elect to deliver an equivalent amount in cash for all or part of the Shares. The majority of the proceeds of the Offering will be used to reimburse existing debt at the Company level, which will lead to a significant reduction of the financing cost for the Company, as well as the lengthening of its funding maturity profile. The Company intends to use the remainder of the net proceeds for general corporate purposes with the objective of funding the rapid expansion of the group and for potential share buybacks. George Koutsolioutsos, FF Group’s CEO, commented: "We are excited with the successful completion of this transaction. The exchangeable bond offering represents a new milestone for our Group and a vote of confidence from the international investors’ community. This is our first public debt instrument in the international markets and will be a useful recourse for the future growth and expansion of the Group.” The Notes will be issued at 100% of their principal amount in denominations of EUR 100,000, will carry a 5 year maturity and will bear interest at a rate of 1.75% per annum payable semi-annually in arrear. The conversion price was set at EUR 40.763, representing a premium of 30% above the volume weighted average price of the Shares on the Athens olli Follie Group - 23rd km Athens-Lamia Highway, 145 65, Athens, Greece 2 Exchange between launch and pricing of the Offering. The conversion price will be subject to customary adjustments pursuant to the terms and conditions of the Notes. The number of Shares initially underlying the Notes represents approximately 9% of the Company’s total share capital. Deutsche Bank and Morgan Stanley were acting as Joint Bookrunners on the Offering. The Offering was made to institutional investors only, outside the United States, Australia, Canada and Japan, in offshore transactions (in reliance on Regulation S). The Company intends to apply for the admission of the Notes to trading on the Open Market (Freiverkehr) segment of the Frankfurt Stock Exchange within 90 days following the settlement date.