Role Overview
Managing the launch andmaintenance of products and content in order to maximize sales, while alsodelivering the best online experience for customers through updated banners,merchandising, and optimizations.
Keyresponsibilities:
· Concept, research, write, create and uploadproduct descriptions on websites
· Manage an editorial calendar to ensure theregular delivery of content
· Work with the fashion and creative teams toschedule shoots and create visual assets for all products.
· Understand websites customers and maintain anddevelop a tone of voice that speaks to them
· Provide writing and editing support for ad hoccopy requests for example campaigns, newsletters and projects.
· Maintain/update the website to optimize forconversion
· Merchandise the sites on a consistent basis tooptimize online experience
· Ensure consistency of product descriptionsacross websites
Requirements:
· BA/MA degree in Communications, PR, Marketing ora related discipline
· Published writer with proven editorial and/orbranded content background
· Knowledge of fashion vocabulary
· Plugged into fashion industry, with an eye forspotting the latest up and coming trends.
· Strong understanding of digital/onlinetechnology and its application.
· Experience of working in a fast-pacedenvironment
· Experience of using a content management system(CMS)
· Excellent overall writing skills on Greek &English language
· Great research, organizational skills
· High comprehension of software (Microsoft Excel,Word)
· Familiarity with keyword placement andother SEO bestpractices
· Familiarity with online platforms
