New exclusive distribution agreement with Procter&Gamble Prestige for MAX FACTOR

FF Group announces a new exclusive distribution agreement with Procter&Gamble Prestige for MAX FACTOR.

Within FF Group’s strategy of growth and development, the Group announces the expansion of its Beauty & Cosmetics division activities with the exclusive representation and distribution of the Max Factor products in the Greek market.

The new partnership with Max Factor marks an important addition to the FF Group Beauty & Cosmetics portfolio, increasing this way its share in the cosmetics market. Through the distribution of the globally famous makeup products brand, the Group achieves an entrance to a wider distribution channel.

Max Factor is a cosmetics brand with great history and heritage. Founded 100 years ago by Mr. Max Factor, a leading make-up artist with a passion for creating innovative products that enabled women to achieve their glamour potential. The brand's philosophy focuses on the belief that with the right products and make-up artistry skills any woman can be glamorous.

The FF Group started its activities in the Beauty & Cosmetics channel in the beginning of 2012 with the exclusive representation and distribution of PROCTER & GAMBLE PRESTIGE fragrance products in Greece, as well as Dolce & Gabbana Make Up. During the following years this activity was enriched with the brand Molton Brown, as well as the store concept “Heaven on Earth”. In August 2015, the Group announced the exclusive representation and distribution of SHISEIDO products in Greece and Cyprus. 

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For further information please contact :

Aphrodite Pigi,

Corporate Affairs & Public Relations Director


Tel. +30 210 6241119




About FF Group:

The FF Group is a leading global force in the fashion world operating in more than 30 countries. FF Group designs, produces and markets on a global level its own brands, Folli Follie and award winning British jeweller Links of London. The Group maintains a leading presence in the retail and wholesale segments in Greece and the Balkans; “attica” department stores and “Factory Outlet” are the Group’s major own retail distribution channels in Greece. In addition, the FF Group has started the strategic development of its own multi brand concept stores, Collective and Kix.

Brands such as Ermenegildo Zegna, UGG Australia, Juicy Couture, Ted Baker, Vilebrequin, Guess Jeans, Scotch & Soda, Calvin Klein Jeans, Nike, Converse, Franklin & Marshall, G-Star Raw, Samsonite and Technogym belong to the Group’s local brand portfolio, whereas the FF Group has exclusive wholesale and retail distribution rights for the Juicy Couture brand in Continental Europe, UK, Ireland and Cyprus. The activities of the FF Group in the Beauty & Cosmetics sector are significant and involve the exclusive distribution of the globally acclaimed brands of Procter & Gamble Prestige. In 2015 the FF Group announces the expansion of its Beauty & Cosmetics activity with the exclusive representation and distribution of Shiseido products in Greece and Cyprus. The FF Group also undertook the distribution in the Greek market of internationally known cosmetics brands such as: Molton Brown and Annick Goutal, amongst other, in its own beauty and lifestyle boutique Heaven on Earth, located in the heart of Kifissia.

The FF Group maintains a key role in the global travel retail sector through its strategic alliance and participation in the shareholding capital of the Swiss Dufry AG, which acquired the Hellenic Duty Free Shops from the Group.

With a dynamic structure and an impressive portfolio, the FF Group “accompanies” a consumer through all life phases; from early childhood to adulthood, a consumer can relate to the FF Group and its brand portfolio.

The FF Group creates fashion globally and has established a strong presence with more than 980 points of sale and employing almost 5,000 people worldwide.