Links of London - official licensee of London 2012

The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has confirmed that Links of London has become an official licensee of London 2012. Links of London will create the Official Jewellery Collection of London 2012.

The deal will see Links of London Creative Director Elizabeth Galton and her team create jewellery and precious metal collections, premium items, children’s jewellery and precious metal gifts. Products will include a heritage collection, inspired by iconic images and events from previous Games. The first London 2012 jewellery will be on sale from the summer of 2010.
LOCOG Director of Commercial Negotiations Charlie Wijeratna commented, “Links of London is a perfect fit for us and will create beautiful jewellery collections to celebrate the Olympic Games and Paralympic Games. They embody the city’s wit, spirit and heart through imaginative and innovative jewellery design and we look forward to working with them. Our merchandise programme is really taking shape now and we have some fantastic British companies working with us.”