As a result of FF Group’s strategic focus on growth and development, the Group announces the expansion of its Beauty & Cosmetics activity with the exclusive representation and distribution of SHISEIDO products in Greece and Cyprus.
Folli Follie S.A. acquired all shares of the Shiseido Group’s subsidiary SHISEIDO HELLAS (Athens, Greece), which imports and sells the global brand "SHISEIDO" products in Greece.
Shiseido concluded an agency contract for importing and selling the global brand "SHISEIDO" in Greece, with SHISEIDO HELLAS (corporate name has been changed to SELECTIVE COSMETICS HELLAS S.A.), which became affiliated with Folli Follie S.A. and will further enhance the brand toward the sustainable growth in Greece through a collaboration structure with FF Group which has strong sales and marketing capabilities in the Greek market.
The FF Group started its activities in the Beauty & Cosmetics channel in the beginning of 2012 with the exclusive representation and distribution of PROCTER & GAMBLE PRESTIGE fragrance products in Greece, as well as Dolce & Gabbana Make Up, during the following years this activity was enriched with the brand Molton Brown as well as the store concept “Heaven on Earth”.
The new cooperation with the SHISEIDO GROUP marks an important addition to our existent portfolio for our Beauty and Cosmetics activity into skincare, and stands for a strong commitment to further development and internationalize this division outside the Greek core market.
The SHISEIDO GROUP is one of the oldest cosmetics company in the world and was founded in the 19th century. The company has a long lasting presence in the Greek market and started its local operation in 1991.