Folli Follie: expands its network in South Africa

Folli Follie’s distinguished guests responded with enthusiasm to the Folli Follie call of being part of their journey in South Africa by acknowledging that dreams do come true. Among Folli Follie’s guests was Vanessa Carreira: ex Miss South Africa and business woman, Roxy Burger: Presenter, Broadcaster and Celebrity Host as well as Mary Lu: Blogger, fashionista and lawyer who officially joined the Folli Follie global team as brand ambassadors for South Africa. 

Mr. Miltos Kalmantis, General Manager EMEA FF Group, quoted: “The entrance of FF Group in the market of South Africa is of strategic importance, as it expands the Group’s presence globally. This action consists the start of our strategic plans for further expansion of the Folli Follie network in Johannesburg, as well as in Pretoria and Cape Town within 2017 in premium shopping malls.”

Mrs. Melina Lambrakis, Director of Europa Art Group, who curated Folli Follie to South Africa, welcomed guests by expressing her innate love for her Greek heritage and love for the brand by stating: “This is a dream come true for me and my family by bringing one of our most loved international brands to the rest of South Africa. Through hard work and determination, Europa Art Group has successfully launched Folli Follie South Africa.”

Transmitting the brand’s energy and shiny character, the new Folli Follie Concept Store, with its statement graphics and display cabinets in rose gold, was the ideal scenery for the absolute glam fashion party. A truly feminine and dreamy atmosphere with volumes of large cream roses and rose gold accents, accompanied by upbeat tunes from DJ Kimmy K created the perfect environment for dreamers to keep on dreaming.

The first flagship store of Folli Follie in South Africa is situated at Shop 5, Nelson Mandela Square, Johannesburg, South Africa.