PRESS RELEASES | Jan 12, 2016

Dolce&Gabanna: Dolce Rosa Excelsa

The most fascinating of all flowers, the Rose is an ancient symbol of love, beauty and romance. It has a delicate yet powerful presence, combining innocence and sensuality. Iconic, timeless and unique, the Rose is a recurrent motif seen throughout Dolce&Gabbana’s runway collections and inspired the creation of this new scent, Dolce Rosa Excelsa.

Complementing the unique White Amaryllis signature of Dolce, Dolce Rosa Excelsa introduces a new and distinctive Rose heart. This Floral, fresh floral scent opens with a brightly coloured, sweet-smelling explosion of Neroli leaves and Papaya flower. These notes dissipate into a floral bouquet of White Water Lily and White Daffodil.
The precious heart of Dolce Rosa Excelsa seduces with two delicate and noble Rose notes. Used for the first time in perfumery, the African Dog Rose premieres in this exquisite fragrance creation. With its purity and softness, the African Dog Rose adds a charming richness to the crisp petal signature of Dolce. This rare note is combined with the
enveloping femininity of the Turkish Rose Absolute, highly-prized in perfumery for its olfactive intensity. With its deep pink flower, the Turkish Rose Absolute unveils a sensual and elegant character when paired for the first time ever with the African Dog Rose. This floral heart is counterbalanced by the background of warm Musky notes. Along with the complex accents of Cashmeran and Sandalwood it leaves a sensual trail of light woods, earthy tones and piquant spices in the base.

Dolce Rosa Excelsa represents the African Dog Rose’s perfumery debut and is the latest olfactory discovery by Dolce&Gabbana Fragrances. Found growing in the rich and fertile flora of South Africa, the African Dog Rose comes from a charming coastal flowering tree. When it flowers in the springtime, its brilliant white petals and yellow anthers attract beautiful blood red butterflies. Combined with the rich Turkish Rose Absolute it completes a bold, but young and very modern Rose signature.
The luminous purity and softness of the African Dog Rose was captured using Headspace Technology, a revolutionary and sustainable process harnessing the essence of a flower. By capturing the precise fragrance of the flower in full bloom, the scent can be perfectly replicated without the need to cut and grind its petals to extract its essential oils.

In a new campaign shot by Domenico Dolce and directed by Stefano Gabbana, the white flowers of the Dolce Garden are enriched with intertwining red roses, creating the perfect backdrop for the new Dolce Rosa Excelsa campaign, which sees Kate King again as the testimonial.

The Dolce Rosa Excelsa bottle recalls the unique shape of Dolce and Dolce Floral Drops: thick glass, curved lines and a solid bottom, the cap is sculpted in the shape of a flower with deep crimson red petals. The scent’s pale pink elixir is presented in frosted glass, and finished with the feminine Dolce signature to express the delicate elegance of this complex new fragrance.