NEW YORK, NY, JULY 8, 2015 – Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], today released the women’s Fall 2015 Calvin Klein Underwear global advertising campaign, featuring models Kendall Jenner, Joan Smalls, Isabeli Fontana and Edita Vilkeviciute.
Shot by renowned fashion photographer Mikael Jansson in New York City, the brand’s latest campaign for the brand boldly claims “the original sexy,” showcasing a beautiful, elevated assortment of embroidered lace sling balconettes, plunge-neck chemises and bodysuits in seductive fits.
“Calvin Klein originated sexy and we’re going to reclaim, re-imagine and re-image it,” said Melisa Goldie, Chief Marketing Officer of Calvin Klein, Inc. “We’re bringing together a powerful mix of women from all over the world to celebrate our heritage as a leader in the intimates category.”
The multi-media campaign spanning digital, outdoor and print advertising will roll out worldwide in 21 countries this fall. This season will feature digital placements on social and mobile sites to amplify and create conversation around “the original sexy” campaign. The advertising imagery will also include the #mycalvins call to action, which invites fans of the brand to participate in the social media campaign by posting a selfie of themselves wearing Calvin Klein.
For Jenner, this serves as her second global advertising campaign for the house this year, recently staring in the image campaign for the limited-edition Calvin Klein Jeans #mycalvins Denim Series. In addition, Vilkeviciute has a long-standing relationship with the house, having been the face of multiple global advertising campaigns for the company’s lifestyle brands since she was first introduced in Spring 2009. Smalls has also been previously featured, appearing in the Spring 2012 global advertising campaign for Calvin Klein Jeans, whilst this marks Fontana’s first campaign for the brand.
The Fall 2015 global media campaign was produced under the creative direction of Calvin Klein, Inc.’s in-house ad agency and creative studio, working with leading branding agency Laird + Partners.
Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Product lines under the various Calvin Klein brands include women’s dresses and suits, men's dress furnishings and tailored clothing, men’s and women's sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture). For more information, please visit calvinklein.com.
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, Joseph Abboud and Ike Behar. For more information, please visit pvh.com.
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