PRESS RELEASES | May 23, 2016

With this partnership, G-Star further demonstrates its commitment to sustainability as a condition for doing business.  20% of all clothing it now produces contains sustainable materials.  That's one fifth of its entire collection.
“RAW for the Oceans is a purpose made into a clothing line.” explains Pharrell Williams; Co-designer of the collection, creative director of Bionic Yarn, and now co-owner of G-Star RAW. 
More than just a collection, RAW for the Oceans is a manifesto to raise awareness of the serious plastic pollution problem affecting the world’s oceans today.
For Spring/Summer ‘016, the collection’s slogan WTF are you doing to my oceans? is a direct challenge to the consumer.   Using the clothing to communicate, we are reminded of street propaganda written on the world’s urban walls.  The question is posed on a range of unisex t-shirts, sweats and denims.  The seasonal must haves are Japanese workwear-inspired ¾ length kimonos and overcoats and to celebrate the 20th anniversary of G-Star’s iconic 3D constructed Elwood jean, Pharrell has co-designed a Limited Edition 5620 Elwood in Bionic Yarn.