PRESS RELEASES | Mar 30, 2016

FF Group at Baselworld 2016 Fair

The FF Group participated for one more year at the international watch fair, Baselworld. From March 17th to 24th, the Greek Group of Companies was present amongst the globally esteemed watch-makers and attracted the interest of all people that visited the renowned watch exhibition. The Group’s two own brands, Folli Follie and Links of London, impressed both with their new watch collections and stands.

For the 13th consecutive year, Folli Follie communicated its positive mood and glow with an imposing and elegant stand in the Hall of Sensations. Driving inspiration from the philosophy of the new Folli Follie Concept Store, that was firstly introduced end of 2015, the Folli Follie stand in rose gold and colonial white tones, offered a unique fashion experience to every visitor and showcased in the utmost fashion-forward way the unparalleled new watch collections Santorini Flower Twist, Heart4Heart Diaphanous and Santorini Flower Diaphanous. Its impressive curved screen 10m long and 4m high projected images from the Santorini Flower Twist collection video and attracted attention. 

With its unique iconic motifs, Santorini Flower and Heart4Heart, the new watch collections by Folli Follie are specially designed for discerning women who opt for style, trend-driven design with luxurious details and uncompromised elegance. Style conscious and versatile; the Santorini Flower Twist timepiece consists of set timepieces in rose gold sheen that are combined with colored leather straps or white ceramic bracelet. With a twist of the watch’s bezel, you can change the colored leather strap to another color or to a ceramic bracelet, having countless fashion statement combinations that follow your daily mood and style!

Timeless, yet daring and modern, the designs of the new Heart4Heart Diaphanous and Santorini Flower Diaphanous watch collections are set to unveil the colourful and stylish aspect of your personality. The emblematic motifs feature prominently on the dial, cleverly revealing hints of the watch mechanism. Leather straps come in an array of trend-inspired colours, combined with a rose-gold plated case to add a feminine, elegant touch.

Fashion blogger Zina Charkoplia of Fashionvibe attended Baselworld as a guest of the brand and had the chance to see and admire first-hand the new watch collections. Zina was the protagonist of a photo shooting that took place in the best known parts of Basel and Zurich and brought out in the best way the new watch and jewellery collections of the brand. 

Baselworld 2016 was also a resounding success for leading aspirational British watch and jewellery brand, Links of London. Continuing to capture the spirit and heart of London with its striking watch collections, Links of London presented new designs within the iconic Driver Collection – Driver Dashboard, Driver British and Driver Skeleton for men, and Driver Mini Tonneau and Driver Mini Round for women – as well as Sweetie Sweetheart and Narrative Collections.

The new Driver Dashboard was the focus collection for this year’s Baselworld, reflecting the British inspirations of the Links of London brand. Inspired by the dashboards of today’s luxury British sports carsDriver Dashboard has distinctly masculine aesthetics with dark plating and flashes of bright contrast stitching, available in three bold colours, for those not afraid to make a statement. Links of London has established a reputation for quality craftsmanship and innovative design with a contemporary British twist.

Links of London once again brought a touch of smart London to Basel with its impressive stand. It was based on the Links of London store concept, itself inspired by the elegant townhouses of London’s smartest districts. Providing a comfortable and welcoming space to all visitors throughout the fair, the Links of London watch collections sat amongst typical London townhouse architectural and design features. These included wood panelling, leather covered seating, glass topped furniture, large slightly distressed mirrors, characterful wooden flooring, glass display domes and light coloured heritage painted walls.

Mr. Dimitris Koutsolioutsos, President of the FF Group commented: “FF Group’s dynamic presence for one more year at Baselworld exhibition confirms our position amongst the globally esteemed watch-makers. Folli Follie’s and Links of London’s new collections received a positive feedback and confirm our commitment for further investment in the watch industry”.