Links of London: First stand-alone watch store on Regent Street, London

The opening continues Links of London’s significant focus on the watch segment, building upon its participation at the Baselworld Watch and Jewellery Show. A nod to the heritage of Regent Street, a hanging clock outside the store marks the traditional watch and clock making district of London.

Designed in house by Links of London’s store designers, the Regent Street store encapsulates the brand’s British heritage drawing inspiration from a quintessential Georgian Townhouse. This watch destination is further enhanced with a balanced unisex appeal to house both men’s and women’s collections.

Upon entering the store through beautiful glass doors, attention is captured by the theatrical pendant lighting in the shape of Links of London’s iconic three ringed logo. This flows down towards a central branding display, mirroring the ringed lighting, to create a dramatic visual effect. Panelled wall detailing features throughout, integrated with rich warm oiled oak flooring and antique bronze mirror glass accents.

Customers can escape the rush of Regent Street and enjoy a tailored one-to-one shopping consultation whilst relaxing at the watch bar, situated at the rear of the store. Elegant bar seating, touches of bronze mirror and chrome finishes create a rich and warm ambience for a memorable shopping experience.

The watch store will house the entire Links of London watch range, encompassing 15 different collections including Swiss made, Swiss movement and automatic timepieces. Drawing inspiration from iconic British locations, the store will feature the Bloomsbury, Brompton, Greenwich, Richmond, Regent and Windermere collections. These join a mix of new and renowned collections;Driver, Effervescence, Friendship, Kindred Soul, MPH, Noble, Phoebe, Selene and Sweetie.