FF Group continues to grow dynamically and brings KENDALL + KYLIE stores to Europe. The agreement signed between FF Group and ICB (International Celebrity Brands) provides that FF Group will open monobrand stores in Greece, Cyprus, Bulgaria and Romania in the form of Retail Distributor (Master Franchising). The first monobrand store KENDALL + KYLIE in Europe will open by the FF Group in Sofia in May 2021 inside the Ring Mall, while in September is expected to open its doors the second homonymous store in Glyfada (Attica region).
Mr. George Samios, Chairman and CEO of FF Group stated: "We are very pleased that FF Group is strategically investing in its partnership with ICB and in expanding the brand’s network for KENDALL + KYLIE. We are very satisfied that, during this new era for FF Group, we are reaching agreements with worldwide known companies and brands, which lead us with confidence and optimism to the next day ".
The lifestyle brand KENDALL + KYLIE was created by world-renowned influencers and style icons, Kendall and Kylie Jenner in 2012. With a uniquely strong presence in the digital landscape (over 400 million followers in total on their Instagram accounts), Kendall and Kylie Jenner are undoubtedly two extremely popular icons of their generation. KENDALL + KYLIE collections include a complete line of clothing (athleisure, denim, coats, t-shirts, pants, shorts, skirts, dresses and knitwear), accessories (shoes, bags and sunglasses), swimwear, beachwear, underwear and homewear. Both K + K White Collection, addressing to the younger audience, as well as the most modern Black Label Collection will be available in the two new stores. All creations of KENDALL + KYLIE reflect the modern style of today's fashion through special selected items, characterized by confidence and modern style.
The KENDALL + KYLIE brand currently has presence in more than 25 countries, as well as in the largest department stores and malls (Macy's, Neiman Marcus, Selfridges, Saks Fifth Avenue, Harvey Nichols, Bloomingdales etc.) in America, Middle East, China and Australia and started franchise with K+K stores in Doha, Abu Dhabi and soon in Dubai.
FF Group invests strategically in the development of Fashion Retail in collaboration with a world-renowned brand, as well as in the expansion of the retail network through Franchise in its countries it operates in.