PRESS RELEASES | Feb 11, 2019

New Max Factor Miracle Veil Radiant Loose Powder: radiance with even longer staying power

Experience radiance with staying power with new Max Factor Miracle Veil Radiant Loose Powder, a new translucent setting powder designed to offer a subtle veil of natural radiance in one sweep.

With a beautifully lightweight formula containing light reflecting pigments, Max Factor Miracle Veil Radiant Loose Powder provides a natural satin finish in seconds. The finely milled powder, infused with minerals, blends and blurs the skin’s texture, creating an even and smooth appearance without looking flat. Just one universal shade perfectly complements all Radiant Lift Foundations to set your make up to achieve longer lasting natural radiance.


  • The powder formula sets make up all day long
  • Light-reflecting pigments create a subtle veil of natural radiance
  • Minerals blend and blur the skin’s texture for a smooth, even complexion
  • Thanks to its finely milled, translucent formula, the powder effortlessly blends, and controls shine without drying, making it comfortable for all-day wear
  • The universal shade is suitable for all skin types and its ultra-lightweight formula does not settle into fine lines

Wendy Rowe, Creative Director of Max Factor, comments: "The beauty of Miracle Veil powder is that it's universal; you can use it in conjunction with either a liquid or a cream foundation to set your makeup. It's buildable and adapts to the needs of each skin type; you'll never look like you've overdone it, it has a modern, natural looking finish to it."


Miracle Veil Radiant Loose Powder has been co-developed Max Factor make up artists to invisibly set Radiant Lift Foundation to ensure her look lasts even longer.


With instantly visible results, Miracle Veil Radiant Loose Powder seamlessly fits into the needs and routines of women today thanks to its quick and easy application. A finely milled powder and mineral formula ensure make up

is set without ever looking flat – amplifying her natural beauty. It is perfect as a daily step to set and add radiance to any look, or for occasions where that extra luminosity and staying power is needed.



Experience the power of an infused formula and enduring radiance at once. Delivering long-lasting coverage and a unique luminous finish, the luxurious Max Factor Radiant Lift Foundation is enriched with a hyaluronic acid complex designed to effectively contribute to hydrated skin. At the same time, an infusion of skin-smoothing micro-pearls glide on to reduce the appearance of fine lines, while protective SPF 30 helps prevent signs of ageing and damage from UVB rays. A multi-tasking beauty must-have that boosts the skin in more ways than one, Radiant Lift Foundation is designed for women looking to achieve a glowing, flawless-looking complexion that lasts. Simply apply once in the morning for all-day coverage that cares. Wendy’s Application Tip: Apply Max Factor Radiant Lift Foundation with the fingertips for the most natural finish, and dab any excess foundation by pressing a tissue lightly to the face.


With a finely milled formula of lightweight minerals and light-reflecting pigments, Miracle Veil Radiant Loose Powder offers the perfect finish for all day natural radiance. Wendy’s Application Tip: Before applying, make sure that the foundation is fully blended and press the Miracle Veil Radiant Loose Powder onto skin with a flat-shaped brush or powder puff while foundation is still slightly wet on the skin. Pressing it on at this time will prevent the foundation from moving around or streaking and it will set better so it stays on all day.

“If using a traditional setting powder, you run the risk of creating a cakey finish. While products have improved vastly over the last decade, I can’t recommend a transluscent powder like the Max Factor Miracle Veil Radiant Loose Powder enough. It invisibly sets the foundation without making skin look heavy or tired and adds a luminous radiance to the Radiant Lift Foundation. Use it to give skin an extra boost and that perfect finishing touch.”

Product Line Up

Max Factor Miracle Veil Loose Powder 

Max Factor Radiant Lift Foundation
Warm Almond (45), Nude (47), Natural (50), Golden Natural (55), Sand (60), Rose Beige (65), Golden Honey (75), Golden Tan (77), Deep Bronze (80), Warm Caramel (85)