KARL LAGERFELD is pleased to announce the opening of its first store in the United States, at 420 W. Broadway in New York City. Located in the heart of the renowned SoHo shopping district, the KARL LAGERFELD flagship will open on April 7, 2018, and will showcase the iconic and engaging World of KARL.
“Opening the first KARL LAGERFELD store in the United States is an exciting milestone in our brand’s continued global growth,” said Pier Paolo Righi, CEO of KARL LAGERFELD.
“New York City is an international fashion capital with a modern spirit and energy that make it the ideal setting for our new flagship. With our W. Broadway location, we can invite our consumers to immerse themselves in the complete KARL LAGERFELD retail experience and continue to build meaningful connections with them.”
Spanning 3230-square-feet, its interior has a sophisticated yet inviting, open feel. Décor has been inspired directly by Karl Lagerfeld’s personal home and studio, and each furnishing has a unique story — from antique mirrors to velvet chairs and luxurious marble finishes. A bespoke carpet has a red border around its edges, mimicking the border that Karl Lagerfeld draws on all of his sketches. Another highlight is a library wall inspired by the infamous library in his studio, where he houses a part of his collection of over 300,000 books.
The flagship will showcase KARL LAGERFELD and KARL LAGERFELD PARIS ready-to-wear for women and men, plus accessories and footwear. It will further offer the Karl Ikonik collection, which features a playful graphics of Karl Lagerfeld’s iconic character and his famous feline, Choupette. It will also debut the new KARL LAGERFELD + ModelCo colour cosmetics collection, which has been developed in collaboration with the Australian beauty brand.
Throughout the year, the store will continue to surprise its customers with innovation and new collections, including KARL LAGERFELD X Kaia — designed in collaboration with
model Kaia Gerber — which will launch in September 2018. The ready-to-wear and accessories designs will blend Karl Lagerfeld’s timeless, Parisian chic aesthetic with Kaia’s L.A. inspirations and confident, original vision.
The flagship’s opening will be celebrated with exclusive events and activations. Follow the brand through @karllagerfeld and #karllagerfeld.
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