PRESS RELEASES | Jun 21, 2018

Links of London: is proud to announce it’s second year as Official Licensee to Ascot and Royal Ascot

Links of London is proud to announce it’s second year as Official Licensee to Ascot and Royal Ascot, with the return of its limited-edition Ascot Collection, which is bigger and better than ever.

Inspired by Great British racing traditions, this front-running range includes a wealth of pieces, including extensions to some of their most iconic collections as well as striking brand-new pieces. With an array of necklaces, bracelets, rings and keepsakes that encapsulate the spectacular atmosphere of the world-famous Ascot Race days, there’s something to win the hearts of everyone.

Crafted from an assortment of highly polished sterling silver, 18kt rose-and yellow-gold vermeil, each precious piece is a truly sought-after collectable; as timeless as Ladies Day itself.

The NEW Ascot Clover Collection
Brand new for 2018, the Ascot Clover Collection is simply stunning. This range of fine necklaces, bracelets, earrings and charms feature a delicate, openwork four-leaf clover, which is formed by four interlocking horseshoe motifs (for double the luck.) Gift to someone special (or yourself) to bring great wealth, health and happiness.

The NEW Ascot Charm Collection
A beautiful charm is the perfect souvenir for a day at the races and can be laced from one’s favourite necklace or bracelet, alone or with other keepsakes. Playful new designs include the lucky Ascot Clover, regal Ascot Crown, galloping Ascot Race Horse (in new rose-gold vermeil), plus the contemporary Ascot Amulet Charm which is inspired by the jockeys’ silks. What’s more, 2018 sees the return of some of last year’s bestselling designs, from the Ascot Jockey Boot to the Champagne Bottle and beyond. Pair with the iconic Sweetie Bracelet for a fabulous race-day ready look.
The NEW Ascot Amulet Collection
Striking and contemporary, the latest Ascot additions to the bestselling Amulet Collection are extra-special. While the sterling silver Amulet Cuff has rose-gold vermeil detailing, the necklace and keepsake charm feature-stunning mother-of-pearl to dazzle the crowds.

The Ascot Narrative Collection RETURNS
The much-loved modern Narrative Collection returns with its eye-catching recessed pattern, inspired by the patchwork of the jockey’s silks. Designed in two sizes of pendant and an adjustable toggle bracelet, the exquisite collection is available in striking mixed-metal options as well as classic individual metals. For the perfect finishing touch, get yours engraved with your lucky number or date.

The Ascot Diamond Essentials Horseshoe Collection RETURNS
The iconic Diamond Essentials Horseshoe range is back again for 2018. Delicately detailed with sparkling pavé diamonds, the luxury horseshoe motif is available in a necklace and bracelet, statement double-motif cuff, stud earrings and a ring, available in your choice of precious metals. It’s the perfect finishing touch to special-occasion wear.

The Ascot Mini Friendship Collection RETURNS
If you and your friends love going to Ascot, what better way to mark the occasion in style than by gifting them a Mini Friendship Bracelet in one of our limited-edition Ascot colour ways? The distinctive purple and scarlet of the historic racing silks or the navy of Royal Ascot are sure-fire ways to brighten up your jewellery collection.

The Ascot Men’s Collection RETURNS
No gentleman’s race-day attire is complete without his lucky charm, which is where our Ascot Men’s Offering comes into its own. With sterling silver keyrings, lapel pins, wrist wear and cufflinks, detailed with the iconic Ascot Crown logo or race horses – it’s understated British style at its best.