PRESS RELEASES | Apr 19, 2018

Escada: Sorbetto Rosso

ESCADA is unique in the sense that it is the first brand to launch perfumes that like a summer tryst, only lasts one season. The pioneer at the helm of this revolutionary concept was Margaretha Ley, former Swedish model and then chief designer when she co-founded ESCADA. More than 25 years after "Chiffon Sorbet",  her legacy  continues, as ESCADA's seasonal limited editions have become one of the most successful summer fragrance lines in the perfume industry. Evoking the true spirit of the Amalfi Coast and the indulgence of the Italian Dolce Vita, the new ESCADA Sorbetto Rosso is a fragrance of pleasure and joy. It is crunchy, sparkling and spontaneous, a perfume that possesses the excitement and thrill of happiness.

The heart of the fragrance is watermelon, a thirst quenching summer fruit. In order to bring the deliciously fruity, watery and green watermelon note to the forefront of Sorbetto Rosso,renowned perfumer Richard Herp in masterfully bolstered the fruity notes by infusing ingredients that would push the many facets of it. To enhance the refreshing and watery side of the fruit he chose Mandarin and Calone, while Pear, Red Apple STT and Praline support the gourmand and sugary face of the fruit. Finally, he added Tiare Flower, Musks and Ambrox to bring more sensuality, brightness and comfort to the perfume. The result transports the adventurous young woman to the summer destination of her dreams, unlocking many fond and happy memories.

The iconic bottle draws one to the essence of the perfume by depicting an image of the quintessential summer fruit, the watermelon. Danish designer Mads Berg creatively captures a sense of harmony between the beauty of the female and the beauty of nature. The balance achieved provides one with the impression of evocative summer colors while also imparting a sense of freedom and abandonment coupled with a touch of serenity. Mads Berg's depiction of the ESCADA woman is more than comfortable as she arrives at the summer destination of her dreams.

Engaging in a summer dalliance with Sorbetto Rosso, the Escada woman will feel a sense of abandonment and escapism as she voyages the uncharted waters of a new summer full of possibilities. Sorbetto Rosso is a fragrance full of sheer pleasure and joy and a composition that goes straight to the heart.

Escada Sorbetto Rosso is available in 30ml, 50ml, 100ml, E.D.T. as of January 2018 (in selected markets).

The Escada fragrances are manufactured and distribution by Coty.