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  OWN BRANDS Jewellery, Watches and Accessories
  
  With the own brands Folli Follie and Links of London, FF Group has presence in Greece and Cyprus.
  
  Folli Follie is a Greek brand which designs, manufactures and distributes jewellery, watches and fashion accessories. READ MORE
  
  FOLLI FOLLIE
  
  LINKS OF LONDON
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  OUR STORES The FF Group is active in the field of retail with outlet stores. The first discount department store in Greece called “Factory Outlet” opened in 1999 in Piraeus street at the southern part of Athens with a space of 13,000 m2.
  
  The second discount department store opened in 2006 at the commercial park of Athens International Airport, with a 14,000 m2 space. Recently, FF Group opened the third Factory Outlet in Agios Stefanos, at the northern suburbs of Athens, with a 600 m2 space.
  
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PRESS RELEASES | Jul 26, 2016

UGG: unveils the New Classic

Supported by a large-scale media campaign launching in the fall and featuring the brand’s first ever global women’s ambassador Rosie Huntington-Whiteley, the Classic II Mini, Classic II Short and Classic II Tall will be available at UGG® retail locations and online from July 15th.

“This is without a doubt the biggest launch UGG® has ever undertaken in its 38 year history,” said Dave Powers, President and CEO of Deckers Brands. “Updating a product as iconic as the Classic was a big decision. However, after listening to what our consumers want we knew it was time.”

Addressing the needs of its customers, the new Classic has the same look and feel as the original but with the added benefit of a pretreated sheepskin upper to protect against water and stains, a Treadlite by UGG™ outsole for increased traction, durability and flexibility and a new logo and leather heel plate for a refined finish. These upgrades, in addition to the original design features of raised whip-stitch seams, license-plate shaped heel logo, rounded toe shape, exterior suede heel overlay and fabric binding, will continue to distinguish UGG® as the leader in premium sheepskin footwear.

“As a global icon, it was essential the aesthetic of the original UGG Classic Boot was preserved”, said Leah Larson, Vice-President Creative Director at UGG® “The new Classic maintains the same premium craftsmanship our consumers know and love, whilst addressing their needs for increased innovation, technology and most importantly, wearing occasions.”

Originally designed to warm the feet of surfers, the UGG® Classic Boot was quickly adopted by celebrities, athletes, influencers and customers all around the world who were looking for premium, effortless comfort and style. Today, UGG® has taken the original boot and expanded it into a full collection of footwear, accessory and lifestyle products that embody the brand’s DNA.

PRESS RELEASES

May 19, 2021

FFGroup announces the development of KENDALL+KYLIE stores.The first two will open in Glyfada & Sofia

FF Group continues to grow dynamically and brings KENDALL + KYLIE stores to Europe. The agreement signed between FF Group and ICB (International Celebrity Brands) provides that FF Group will open monobrand stores in Greece, Cyprus, Bulgaria and Romania in the form of Retail Distributor (Master Franchising). The first monobrand...

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PRESS RELEASES

Mar 22, 2021

Folli Follie: New anniversary capsule collections “Historia” and “Psyche”

It’s the soul that marks history; it’s the inner strength that springs from within us that leaves its mark. In celebration of 200th anniversary of the Greek Independence Day, Folli Follie introduces two unique, heritage-inspired jewellery collections, that significantly mark a creative representation of our glorious past and our...

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