Society Axis
The activities of the FF Group extend to long-lasting charity initiatives throughout Greece and globally, covering the needs of schools, non-profit institutions and NGOs that involve children, the tenderest part of society as well as women.

FF Group supports the work of the Voluntary Civil Protection Organizations of the Municipality of Dionysos. A Jeep car, special clothing & equipment for protection and forest firefighting were provided in March 2022 by the FF Group to the Voluntary Civil Protection Organizations of the Municipality of Dionysos. More specifically, the FF Group offered firefighting uniforms, safety glasses, masks and raincoats at the Voluntary Civil Protection Organizations of Agios Stefanos, Rodopolis, Anixis and Kryoneri, based on their needs. The FF Group also gave a Toyota brand Jeep for use to the Agios Stefanos Voluntary Civil Protection Organization to meet its needs.

In September 2021, the FF Group, responding to the needs of the work carried out by the Holy Metropolis of Kifissia, Maroussi & Oropos, made a donation to the Social Tutorial of the Holy Church of Agia Marina Oropos. 35 boxes of stationery and shoes were delivered to the premises of the Social Tutorial in the presence of the vicar Fr. Spyridon Komporozou.

In February 2021, the FF Group supported the action of the voluntary Non-Profit Organization "Kivotos tou Kosmou", responding immediately and with great pleasure to the relevant request, by donating clothes and footwear for 186 children, aged 6 to 18, hosted at the premises of the voluntary Non-Profit Organization "Kivotos tou Kosmou".

Factory Outlet supported the CSR initiative of Olympiacos B.C., 'Monday's Game Night against COVID-19', rewarding the nursing staff of the Intensive Care Unit of the hospital "O Evangelismos" and offering gift vouchers and gifts.

In November 2020, FF Group, with the aim to support flood victims in Karditsa, offered around 1,000 pieces of clothes, shoes and quilts, in cooperation with the Intenrational Content and the Thessaly Content - P.E. Karditsa.

FF Group, during 2017, embraced “Together for Children” Association’s causes, contributing significantly to the operation of the “115 25 Counseling Helpline and Counseling Center”. FF Group organized a Christmas Charity Bazaar (5.12.2017) in which FF Group products were sold and the FF Group employees offered their services voluntarily. Part of the proceeds were offered to support the helpline as well as the Counseling Center for one year.

In June 2016 FF Group actively supported the social facilities of Lesvos Island with an important donation.

From November 2016 until December 2017, Folli Follie supported the Foundation Coeurs Pour Tous Hellas and its charity work for poor children with congenital or acquired heart diseases. Folli Follie in association with the Foun¬dation Coeurs Pour Tous Hellas (CPTH) found in the face of Smaragda Karydi, Vaso Laskaraki, Katerina Papoutsaki and Katerina Geronikolou, the ideal Ambassadors. These well-known and beloved actors em¬braced gracefully with enthusiasm this initiative which aims to give hope to needy children and their families. Part of the proceeds from all the purchases of Heart4Heart jewelry, watches and accessories was offered to cover all the expenses for two surgeries.

In 2013 and 2014, Folli Follie Greece joined forces with the non-profit association I LIVE FOR ME and designed a limited edition bracelet inspired by the association’s logo, the butterfly. Folli Follie and I LIVE FOR ME found in the face of Tonia Sotiropoulou, the famous Greek model/ actress, the ideal ambassador for this initiative.

As for the rest of the world, the FF Group sponsors various charitable causes dedicated to public welfare, such as the Cancer Fund in Hong Kong, where it has been sponsor of the “Pink Revolution” campaign for a series of years. Folli Follie in the UK supported the Breast Cancer Care Association, giving part of the proceeds from the sales of Heart4heart collection, during October 2017.

In Spain, Folli Follie actively supported for five consecutive years (2010-2014) the purposes of the “SOS Foundation” through the launch of a specially designed collection, and part of this collection proceeds were offered to the International “SOS Foundation”. In order to honour Ketty Koutsolioutsos, co-founder of Folli Follie, a department of a nursery that was built in Cangut Village in Senegal, was named as “Ketty’s Nursery”. Links of London in Great Britain was Headline Sponsor of the Make A Wish Winter Ball (25.11.2017). Links of London selected jewelry were offered up for Auction, during the event. Part of the proceeds from the sales of all charms from 6th – 26th March was donated to Make A Wish on the occasion of Mother’s Day.

Links of London in North America, during 2017, supported the Canadian Cancer Society, Bridgepoint foun¬dation and Safehaven, through the donation of products to charities organized by the aforementioned foun¬dations. Furthermore, the brand offered part of its proceeds on selected products to Humber River Hospital Foundation and Amex Women’s Interest Network (WIN).