Folli Follie: Chinese New Year Digital Activation

This year we celebrated the Chinese New Year 2018, that marks the year of the Dog, with a Digital PR activation that aimed to showcase the jewellery collection “Lucky Dog”.
We engaged influencers from Greece, Hong Kong, Taiwan and China to celebrate their loving relationship with their dogs through a picture. All 10 of them uploaded the images on their Instagram accounts using the hashtags #FolliFollie #LuckyDogCollection #ChineseNewYear #YearOfTheDog. On the @follifollie Global Instagram account we have uploaded archived stories with the pictures from the influencers and their dogs, celebrating the Year of the Dog all year long!