As part of their growth, the FF Group and the multinational group BESTSELLER signed a commercial agreement initially for the apparel brand Jack&Jones. The agreement refers to the opening of 12 new Jack&Jones stores in Greece as well as the expansion of the network in the Bulgarian market. The first Jack&Jones stores opened already their doors in Kallithea, Peristeri, Halandri and Nea Erythrea.
The collaboration signifies the start of a dynamic development plan for the Group through the brand portfolio of the multinational company BESTSELLER, which was founded in Denmark in 1975, and has more than 20 fashion brands. BESTSELLER brands are available in more than 3,000 monobrand stores and 15,000 multibrand stores and shopping centers in Europe, the Middle East, North America, Latin America, Australia and India.
Jack&Jones, a casual menswear brand with denim DNA, was founded in 1990 in Denmark and has been a standout in the Fashion Industry ever since. A key component of Jack&Jones' success is the combination of extremely affordable prices, excellent quality and leading collections in design. Although the main core of Jack&Jones is jeans, its collections include clothes, shoes and accessories. In 2017, the brand introduced a new plus size range, and at the beginning of 2018 it further expanded its portofolio, with sizes for younger consumers aged 8-16. The latest addition of Jack&Jones was made in 2021 and concerns its promising women's line, with the brand name JJXX.