The FF Group continues its dynamic development and brings to Southeast Europe the BEVERLY HILLS POLO CLUB stores. The agreement (Head of Terms), signed between the FF Group, ICB (International Celebrity Brands) - the exclusive distributor of the brand in these countries - and Blue Ocean, the owner of the famous fashion brand, stipulates that the FF Group will open at least 12 stores in the form of Retail Franchise in the next three years in Greece, Bulgaria, Romania and Cyprus. The first stores already opened its doors at RING Mall, in Sofia and in Glyfada, Attica.

The BEVERLY HILLS POLO CLUB brand ( was founded in 1982 in Beverly Hills, Los Angeles and combines Californian glamor with affordable luxury. The collections of BEVERLY HILLS POLO CLUB are addressed to men, women and children. They present complete lifestyle proposals in fashion active, sportswear and accessories. They include blouses (T-Shirts, polo, hoodies, knitwear, shirts), jackets, pants (jeans, chakies, shorts, Bermuda shorts, etc.), swimwear and beachwear, beach towels, flip flops, sunglasses, watches, fragrances as well as complete collections for all categories in footwear and bag (all leather). In clothing alone, the BEVERLY HILLS POLO CLUB presents more than 1,300 codes every season, with a wide variety of basic products.