Τhe FF Group holds a dynamic presence in the Fashion Retail industry with its own brand Collective. Collective Stores are multi brand stores, offering a wide range of the most famous fashion brands and a unique shopping experience. The Collective family has already 6 stores in Athens (Kolonaki, Psychiko, Ν. Erithrea, Glyfada, Chalandri, Kallithea). At the same time, Collective stores are located in Larissa, Patras, Kalamata, Myconos. FF Group recently presented its two new concept stores, Collective Underwear (with a total of 3 stores in Chalandri, Glyfada and Thessaloniki) and Collective Sports (with a total of 7 stores in Kifissia, Glyfada,New Erythrea, Psychiko, Peristeri, Komotini and Volos). Collective also has its own e-shop. 

At the same time, the FF Group has presence in wholesale and retail as importer and distributor of branded apparel.

With insightful strategic thinking, deep knowledge and understanding of the specificities of each market, the FF Group team is bound to work restlessly to ensure the successful course of each brand in its portfolio in the market in which it is distributed. Whether for a wholesale account only, or for a more complex case that involves retail operations and a complete marketing and communication plan, the FF Group is placed among the most hi-profile distributors in Greece, the Balkans and Cyprus.

FF Group recently signed an agreement with ICB (International Celebrity Brands) company, in the frame of which the Group exclusively opens in Europe (Greece, Cyprus, Bulgaria and Romania) KENDALL+KYLIE and BEVERLY HILLS POLO CLUB monobrand stores. The FF Group opened the first franchise KENDALL+KYLIE and BEVERLY HILLS POLO CLUB stores in Sofia, Bulgaria and in Glyfada of Attica.

The FF Group operations in the wholesale/ retail sector expand to the sportswear section, with NIKE stores in Greece, Romania and Bulgaria.