Links of London is the iconic international jewellery brand that captures London’s wit, spirit and heart. As one of our most coveted jewellery brands, Links of London has continued to captivate customers with striking jewellery collections, statement watches and a selection of exquisite gifts.

Ever since our playful but stylish fish cufflinks first made a splash way back in 1990, Links of London has been the go-to accessible luxury British jewellery brand for discerning women and men of all ages.

Today, the Links of London story continues, with beautifully crafted jewellery, watches and accessories, each showcased with engaging stories, and elegantly presented to delight our customers around the world.

We continue to strive to be authentic and true to our design ethos by creating timeless pieces with a distinctive twist delivering that certain something out of the ordinary. Craftsmanship continues to be a core element of our brand’s DNA and we continue to see it as a time-honored art, truly grounded in appreciation of detail.

The future will see further new product launches and diversification, charging the brand with a renewed freshness whilst offering beautiful contemporary pieces that draw inspiration from Britain’s vibrant and dynamic landscape.