FF Group maintains presence in the field of fashion in an international level. Designs, manufactures and distributes its own brands of jewellery, watches and accessories: Folli Follie and Links of London. At the same time, the Group has a dynamic presence in Fashion Retail, through its own brands Factory Outlet, Factory Outlet Local, Collective, Collective Underwear and Collective Sports with stores in Greece, Bulgaria, Romania and Cyprus.

FF Group signed an agreement with ICB (International Celebrity Brands) company, in the frame of which the Group brings to Europe (Greece, Cyprus, Bulgaria and Romania) KENDALL+KYLIE and BEVERLY HILLS POLO CLUB stores. The first franchise KENDALL+KYLIE and BEVERLY HILLS POLO CLUB stores opened in Sofia, Bulgaria and in Glyfada of Attica.

The Group also has presence in the Beauty & Cosmetics sector, through the beauty and lifestyle boutique Heaven on Earth located in the center of Kifissia, which has the exclusive disposal of selected niche beauty brands in Greece.