FF Group maintains presence in the field of fashion in an international level. Designs, manufactures and distributes its own brands of jewellery, watches and accessories: Folli Follie and Links of London. At the same time, the Group has a dynamic presence in Fashion Retail, through its own brands Factory Outlet, Collective and Sport Loft with stores in Greece, Bulgaria, Romania and Cyprus. In 2020, FF Group presented in the Greek market its two new concept stores, Collective Underwear and Collective Sports. Recently, FF Group signed an agreement with ICB (International Celebrity Brands) company, in the frame of which the Group brings to Europe (Greece, Cyprus, Bulgaria and Romania) KENDALL+KYLIE and BEVERLY HILLS POLO CLUB stores.

The Group also has presence in the Beauty & Cosmetics sector, through the beauty and lifestyle boutique Heaven on Earth located in the center of Kifissia, which has the exclusive disposal of selected niche beauty brands in Greece.