• 1982 Folli Follie brand is founded
  • 1994 Folli Follie launches first watch line
  • 1995 Folli Follie enters the Japanese market
  • 1997 Folli Follie listed at the Athens Stock Exchange
  • 1998 Folli Follie enters key Asian markets
  • 1999 Folli Follie with subsidiaries in France and the UK
  • 2002 Folli Follie enters key European and Chinese markets and develops the Travel Retail business.
  • 2005 Opening of “attica”, the biggest department store in Greece, in the center of Athens.
  • 2006 Folli Follie increases its stake at HDFS from 24,61% to 52,28%. HDFS acquires Links of London.
  • 2007 Acquisition of Elmec Sport via Hellenic Duty Free Shops.
  • 2008 Acquisition of Folli Follie’s affiliate in Japan
  • 2010 Merger of the companies Folli Follie, HDFS and Elmec Sport and creation of the FF Group. Links of London, appointed as the Official Jeweler of London 2012 Olympic Games
  • 2011 Fosun International enters the FF Group’s shareholder base through a capital increase and reaches successively a participation of 13,8%.
  • 2012 FF Group becomes the exclusive distributor of P&G Prestige perfume and beauty brands in Greece and Cyprus. A third “attica” department store opens in Thessaloniki.
  • 2013 Sale of the HDFS to Dufry AG, FF Group enters as a strategic investor to Dufry AG.
  • 2014 FF Group is granted the exclusive wholesale and retail distribution rights for the Juicy Couture brand in all Continental Europe, UK, Ireland and Cyprus.
    Opening of the fifth “attica” in the city centre of Thessaloniki.
  • 2015

    The FF Group takes over the exclusive representation and distribution of Shiseido Group products in Greece and Cyprus.

  • 2016

    The FF Group takes over the exclusive representation and distribution of the Max Factor make up products in the Greek market.

  • 2017 The FF Group takes over the exclusive representation and distribution of the renowned brands of COTY Group, such as LANCASTER, CALVIN KLEIN, CHLOE, DAVIDOFF, JOOP, BALENCIAGA, ROBERTO CAVALLI,, MARC JACOBS, BOTTEGA VENETA, MIU MIU, TIFFANY, CERRUTI.
  • 2018 FF COSMETICS, FF Group's subsidiary is created. FF Group aims to firmly establish its position in the world map of luxury fragrances by launching the first Folli Follie fragrance line.
  • 2019 FF Group opens the third Factory Outlet store at Agios Stefanos, introducing a new 'hyper-local' concept store.
  • 2020 FF Group started the strategic development of its own multi-brand concept stores Collective in Greece, Romania, Bulgaria and Cyprus. At the same time, FF Group presented its two new concept stores, Collective Underwear and Collective Sports.
  • 2021
    FF Group presented the new, innovative concept of smaller scale stores, the Factory Outlet Local. The first new generation store opened its doors in the Southern Suburbs, in the area of Paleo Faliro, while within one month the second Factory Outlet Local opened in the Northern Suburbs, in the area of Marousi.

    FF Group signed an agreement with ICB (International Celebrity Brands) company, in the frame of which the Group exclusively opens in Europe (Greece, Cyprus, Bulgaria and Romania) KENDALL+KYLIE and BEVERLY HILLS POLO CLUB monobrand stores. The FF Group opened the first monobrand KENDALL+KYLIE and BEVERLY HILLS POLO CLUB stores in Sofia, Bulgaria and in Glyfada of Attica.
  • 2022
    FF Group, as part of its strategic development plan, is opening two new Collective Sports stores in Peristeri and Volos, as well as a new Folli Follie corner within the Notos Galleries department store in Athens.

    At the same time, the FF Group and the multinational group BESTSELLER, initially signed a commercial agreement for the apparel brand Jack&Jones. The said agreement provides for the opening of 12 new Jack&Jones stores in Greece, four of which were opened within 2022, as well as the expansion of the network in the Bulgarian market.

  • 2023 The FF Group signed a commercial agreement, for the opening of the first Juicy Couture monobrand store in the Greek market, with the company Top Trends SA, exclusive representative of the lifestyle brand for Greece and Cyprus.

    At the same time, Folli Follie returns to Heraklion, Crete, with a new store where new and best selling collections of jewelry, watches and accessories are hosted, offering an unforgettable shopping experience and unique style.