For this fresh way of shooting we chose to work with leading British photographer David Oldham, who is renowned for this style of photography.
Iconic Links of London collections are featured in the new campaign such as long-time favourite Sweetie which looks appealing when enhanced with keepsakes, plus the recently introduced Sweetheart Collection which is adorned with contrasting precious metal or sparkling white topaz. The Diamond Essential Rounds Collection is becoming a firm favourite that dazzles and delights, and is discreet enough to be worn during the day and can be layered for a night out. Launched for Valentine’s Day is our Infinite Love Collection, skillfully crafted in bi-metal as well as precious 18kt rose gold enhanced with garnet stones.
Bracelets are ever popular at Links and we have photographed the Amulet Cuff which is a new contemporary way to wear charms that encourages enduring sentiments and meaningful keepsakes. Our delicate new chain design Amulet carabiner necklace is an invitation to tell your own story by adding charms close to your heart. Our watches master both time and beauty, and we feature our female Mini Driver Round which celebrates a bygone era of motoring in an unashamedly feminine timepiece and the male Swiss Made Noble Slim that is the epitome of dignified design with a contemporary twist.