PRESS RELEASES | Jan 11, 2016

Gucci Guilty Eau: introducing the new Eau de Toilette

Gucci is pleased to announce the launch of its new Eau de toilette, Gucci Guilty Eau, an evolution of the Gucci Guilty fragrance universe. 
A smooth and light interpretation of the classic Guilty women’s and men’s fragrances, Gucci Guilty Eau breaks with the tradition of sparkling, cool eau de toilettes, conveying a more delicate, romantic attitude.

Guilty Eau for her subtly opens with a warm aquatic accord and sweet lychee. There is a milky and delicate heart of lilac, the floral signature of the original, now tinged with wild strawberry, while the musk base emulates the sultriness of bare skin. 

Guilty Eau for him creates a heady contrasting aromatic blend of lemon and bergamot top notes with noble woody orris, bringing an intriguing infusion to the orange blossom signature of the original scent. At the base, a suave patchouli and musk blend creates the scent’s timbre. 

THE DESIGN
Highly tactile, the bottles combine satiné and shiny finishes, shaping a captivating new look for Gucci Guilty Eau. The black outer packaging is illuminated by Gucci’s iconic interlocking Gs in gold and gunmetal.

THE CAMPAIGN
A soft and sophisticated lens has been brought to bear on the Gucci Guilty Eau visual campaign, which depicts Evan Rachel Wood and Chris Evans in an intimate and natural way. The black-and-white images convey a deeply romantic feeling.
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