Gucci Bamboo: introducing the new fragrance for her
Strong and graceful, one of Gucci’s most recognizable design signatures has defined references in today’s Gucci woman. Bamboo flourishes in extreme conditions. Able to withstand a hurricane’s force, its natural strength compares to steel. Slender and elegant, bamboo soars willowy over other vegetation. The modern Gucci woman shares bamboo’s characteristics. She balances strength and confidence with her innate femininity. She bends yet she does not break. Like bamboo, she is full of vitality, she is adaptable, and she faces life’s changes with ease. She is an alluring mix of many sides.
This is the foundation of Gucci’s new fragrance story. Introducing Gucci Bamboo.
Gucci Bamboo emanates the Gucci woman’s diverse sides: her femininity, confidence, savvy and strength. The fragrance represents her essence. A fragrance that is so true to her spirit, it’s tailor-made precisely for the Gucci woman.
Soft and intense at once, Gucci Bamboo’s sensorial composition draws its inspiration from the Gucci woman’s harmonious dichotomy. Natural and resonant ingredients create a captivating olfactory story. Woody and warm notes vibrate through the heart and base. Deep Sandalwood, heady Tahitian Vanilla and unique grey Amber accords strike a complementary contrast with the inherent femininity found in exotic floral notes of soft Casablanca Lily, feminine Orange Blossom and delicate Ylang Ylang.
Melding delicate sensibility with strong lines, the bottle becomes a visual statement. The distinctive bottle reveals the scent’s inspiration and Gucci’s famed design signature. Boldly cut art deco, diamond-style glass facets are juxtaposed against the curved, feminine cap and the pale blush scent inside. These graphic facets are a metaphor for the multi-faceted Gucci woman. The sleek cap reveals bamboo’s unmistakable ridged contours in polished silver metal. The packaging reprises the colors of the bottle. Shimmering silver G’s in bamboo form distinctly frame the box, a gentle contrast to the soft pink shade.
The epitome of strength combined with feminine allure. Intriguingly beautiful, emerging star Gal Gadot is the face of Gucci Bamboo.
Gal stars in a compelling video campaign directed by Fabien Baron. The film reveals the Gucci woman’s distinct sides: her passion, her softness and her fascination.
Lensed by Mert and Marcus, the print campaign transfixes its viewers. An expression of irrepressible allure, the visuals depict a beautifully feminine Gal as the Gucci woman against an elegant bamboo motif. A juxtaposition of undeniable femininity and strength.
Gucci announces the opening of its Instagram Beauty account @guccibeauty. Guided by creative director Alessandro Michele’s vision of beauty, @guccibeauty launches its feed with a series of artworks that span across history, ethnicity, culture and geography.