PRESS RELEASES | Sep 06, 2016

G-Star: What is RAW?

To answer the question, the G-Star Fall/Winter ‘16 campaign tells the story of what exists beneath the surface of the brand itself: the people that make it, their craft, and the spaces they occupy. This story and subsequent metaphoric journey through the world of G-Star is portrayed through the RAW Family Portrait. The formation within the portrait emphasizes the brand’s belief in equality and team effort. By stripping back what’s on the outside to uncover what lies beneath – this is raw. 

The Family Portrait is just one part of a multilayered campaign, which is also comprised of a film that highlights the design process taking place at the G-Star headquarters in Amsterdam, and a series of digital shorts which tell the stories of the brand’s product engineering process, obsession with 3D-denim construction, commitment to sustainable innovation, and more. Throughout all the seasonal campaign assets, it becomes quite clear: the real meaning of raw is a personal sentiment that cannot be explained, it has to be felt to be understood. 
    Aug 09, 2019

    Links of London: New Collection Wildlife Charms

    From the flowers of ancient woodlands to birds found on windswept estuaries, the delicate beauty of the British countryside is captured in Links of London’s new Wildlife Charms collection of 12 species that are native to the UK.
    Apr 22, 2019

    Folli Follie: "Make her bloom. Happy Mother’s Day!"

    Mother's Day is fast approaching, and it’s high time to settle on that perfect gift that all moms around the world undoubtedly deserve. Discover the flower that will make her heart flourish all year round with the new jewellery collection by Folli Follie, Bloom Bliss.