PRESS RELEASES | Jun 09, 2015

Folli Follie Oxford Street Store Launch

Folli Follie Oxford Street Store Launch. Folli Follie presents its new flagship store in Oxford Street!

3rd JUNE 2015 – Folli Follie proudly announces the opening of its exciting new flagship store located in London’s most popular shopping destination, Oxford Street. The new store clearly communicates the essence of Folli Follie and reflects the radiance, joy, cosmopolitan nature and optimism of the brand. The newly designed store occupies an 85 square foot unit on a row of high-end boutiques at the corner of Oxford Street and Park Street, proudly and elegantly showcasing Folli Follie’s latest and extensive product offerings across jewellery, watches and accessories.

In an exclusive event to celebrate the opening, celebrities in attendance included Laura Whitmore, Mollie King, Zara Martin, Diana Vickers, Ashley Roberts and Rosie Fortescue, who were photographed wearing their favourite Folli Follie jewellery and accessories. A party atmosphere was created with music provided by DJs Le Bon Tong (Amber Le Bon and Becky Tong), with a selection of delicious cocktails and enticing canapés. The famous Greek actress and former Bond girl, Tonia Sotiropoulou attended the Oxford Street event as a guest of the brand and experienced first-hand the new expression of the Folli Follie essence.

The brand’s unique and iconic ‘Heart 4 Heart’ design was cleverly introduced into the shop fit on mirror stands and display units. Statement ceiling pendants and a luxurious feature wall in gold leaf perfectly complement the ultra-modern interior, which contrasts contemporary white shelving against pale oak details, polished steel and stained brass finishes. The brand’s stunning collections, including a sneak preview of the brand new Santorini Flower collection, were showcased throughout the store and the large gold framed TV on the back wall played the video of the brand’s new campaign to all the guests.