With a “dreamy” party, Folli Follie presented to friends of the brand, media and lifestyle representatives, the new Folli Follie Concept Store in a neoclassical building, in the most commercial fashion street of Athens, Ermou. Folli Follie’s exquisite guests responded with enthusiasm to the Folli Follie call to be part the absolute shopping experience, through a unique, interactive trip that aims at stimulating all senses.
Among Folli Follie’s guests were Amber Le Bon, daughter of the lead singer of Duran Duran, who travelled to Athens from London in order to see the new Concept Store of her favorite fashion brand and Tonia Sotiropoulou, famous Greek actress. The Folli Follie new Concept Store event attended Greek celebrities from film, entertainment and modelling industry, such as Doretta Papadimitriou, Athina Economakou, Nikoletta Ralli, Betty Magira, Jenny Balatsinou, Katerina Misichroni, Maria Bekatorou, Katerina Kainouriou, Antonia Kallimoukou, Maria Iliaki and Natalia Dragoumi.
Mr. Dimitris Koutsolioutsos, Founder and Chairman of FF Group, also attended the presentation and stated: “For all of us in Folli Follie, this store incarnates a dream, and we are all very happy to witness our vision for the brand come to life. I am very pleased to see the warm welcome of the people in the brand’s birthplace, in the center of Athens”.
Transmitting the brand’s energy and shiny character, the new Folli Follie Concept Store, with its statement graphics in rose gold and colonial white, was the ideal scenery for the absolute glam fashion party. Xenia Ghali DJ’d the event with upbeat tunes. During the event, Folli Follie’s guests shared their dreams through an interactive application and discovered the brand’s unique trend-setting collections in both levels.
The new flagship store of Folli Follie expands in two floors, of a total of 250 m2 and represents Folli Follie’s new store concept, which will be introduced in hi-fashion streets all over the world with the first stores to have already opened in Hong Kong, Sydney and Tokyo.