PRESS RELEASES | Sep 21, 2015

Dolce & Gabbana: Sophia Loren No 1

Sophia Loren No 1 is a signature shade for Sophia; a global style and beauty icon and the embodiment of italianità, inimitable Italian character. When she smiles, the whole of Italy smiles with her.
The relationship between Sophia and Sophia Loren No 1 is a symbolic and evocative one. In the world of Dolce&Gabbana Make Up, a lipstick represents ultimate femininity.
It is at the heart of the Dolce&Gabbana Make Up collection and it symbolises the Designers’ interpretation of beauty which manifests itself in a smile. The same sensual, generous smile that made Sophia Loren the most famous Italian actress in the world.
Sophia Loren No 1: not only the first, but the one and only. Created for lips so unique they became the object of desire for an entire era, Sophia Loren No 1 is dedicated to Sophia and signed by her, too. For the first time in history, the Italian icon will also star in a Dolce&Gabbana advertising campaign.
“Sophia Loren No 1 is our way of saying, ‘Thank you, Sophia!’. Thank you for her beauty, thank you for being a world favourite, thank you for being an icon of the big screen and of Italian beauty. She has been a constant source of inspiration for us and today we celebrate her with the gift of her very own lipstick.”
Domenico Dolce and Stefano Gabbana.
The lipstick
Sophia Loren No 1 joins the family of Dolce&Gabbana lipsticks, which are unmistakably creamy and beautifully scented. The colour makes it truly unique: a bright cherry red created by the Designers with Sophia Loren. It echoes and captures her style, and was specifically designed to enhance the deep pigmentation of her lips.
It is “her” red.
Register on www.dolcegabbanabeauty.com starting September 10th to be added to
the waiting list to reserve in advance the new Sophia Loren No 1 lipstick.
The packaging
The gold packaging reflects the classic lines of a Dolce&Gabbana Make Up lipstick, with the addition of Sophia Loren’s signature engraved in black across it.
Sophia Loren No 1 is a lipstick that embodies Italy, beauty, the history of cinema, and
Dolce&Gabbana.
Product list
The Lipstick
Shine Lipstick in Sophia Loren No 1 - NEW
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