The renovated historic building houses the new flagship “Collective” store of Romania, luxury offices and a fine rooftop restaurant. The flagship "Collective" store opened its doors to the public in a total area of 1,200 m2 on three floors and managed to impress for its splendid interior design. Combining classical and minimal elements, “Collective” store offers a wide range of fashion brands, focusing on the most ultimate shopping experience of its visitors. The amazing roof top of the building will become the place to be after the upcoming launch of the well-known restaurant «Biutiful» with a stunning view of downtown Bucharest. “Collective” store along with “Biutiful” restaurant are expected to attract the most fashionable crowd, making it the new landmark of the area. The building also offers a special area reserved for offices, particularly spacious and full of large windows, with a spectacular view over the National Theatre and the University Square.
Mr. George Koutsolioutsos, FF Group’s CEO, said: "We are very proud to inaugurate the renovated historic building situated in Ion Campineanu Street 2, as with this new shopping and entertainment destination, FF Group further strengthens its 20 years’ of dynamic presence in the Romanian market. A market that despite the difficult times of its country, managed to recover and develop, giving us even more reasons to continue to invest in it. The renovation of the building, and the new launch of the new “Collective” store confirm the strategic plans of the Group for growth in the wider region of the Balkans."
The historic building of Ion Campineanu Street 2 is located in the road that once led to the imposing palace, which houses today’s National Art Museum. The building dates back to the early 1900s and combines unique architectural elements of the Interwar Period and Art Nouveau with modern and minimal details. The interior decoration successfully combines classic and modern style, in contrast with the exterior design which make visitors pleasantly surprised.