With this partnership, G-Star further demonstrates its commitment to sustainability as a condition for doing business. 20% of all clothing it now produces contains sustainable materials. That's one fifth of its entire collection. “RAW for the Oceans is a purpose made into a clothing line.” explains Pharrell Williams; Co-designer of the collection, creative director of Bionic Yarn, and now co-owner of G-Star RAW. More than just a collection, RAW for the Oceans is a manifesto to raise awareness of the serious plastic pollution problem affecting the world’s oceans today. For Spring/Summer ‘016, the collection’s slogan WTF are you doing to my oceans? is a direct challenge to the consumer. Using the clothing to communicate, we are reminded of street propaganda written on the world’s urban walls. The question is posed on a range of unisex t-shirts, sweats and denims. The seasonal must haves are Japanese workwear-inspired ¾ length kimonos and overcoats and to celebrate the 20th anniversary of G-Star’s iconic 3D constructed Elwood jean, Pharrell has co-designed a Limited Edition 5620 Elwood in Bionic Yarn.
From the flowers of ancient woodlands to birds found on windswept estuaries, the delicate beauty of the British countryside is captured in Links of London’s new Wildlife Charms collection of 12 species that are native to the UK.