PRESS RELEASES | Apr 20, 2016

Folli Follie: introduces the "Silver Summer" campaign

Folli Follie introduces the ‘Silver Summer’ campaign, aiming to bring out your shinning personality. For the new season, Folli Follie brings back the metallic effect and introduces a sleek fashion-forward collection with high sheen silvery designs that promises to captivate the interest even of the bravest fashion aficionados. Portrayed ideally in a creative photo shoot with famous Hongkongese actress and model, Jennifer Tse, the ‘Silver Summer’ campaign celebrates effortless style and showcases how a silver piece or an accessory with metallic effect can add extra shine into the simplest outfit. Jennifer’s unparalleled style is eloquently expressed through the Folli Follie statement collections showcased in the campaign.

Folli Follie gets you on track this season with sleek mini handbags. The new mini bags by Folli Follie, are the very definition of smart style.
With metallic all around, there's no need to keep your flashy fashion statements until after dark. Metallic is a big trend this season and Folli Follie’s offering could not exclude a shimmering accessories collections, the Metallic Love. The mini metallic backpack and envelope offer a futuristic appeal that will take your look into the next level. The Metallic Love accessories are certainly a sight to behold; the most anticipated items to become part of your daily look.
These mini sized shoulder bags of the Uptown Beauty collection by Folli Follie has the perfect size for every day. Sleek mini bags for the modern, fashion-savvy women. An ideal collection to complement off-duty and workweek wardrobes alike.
The new Balloon handbag collection by Folli Follie offers a collection of large totes, spacious enough to hold your everyday essentials. Top handle bags in black and white leather with acrylic handle promise to be your ally with your daily ensembles.

Folli Follie presents the Fashionably Silver collection; a collection full of unique jewellery pieces that will make the heart of every fashion aficionado beat faster.
Mirroring the latest trends seen on the runways, the new collection offers a great variety of thematic designs from timeless pieces to the most on trend designs that satisfies even the most exclusive jewelry demands. Beautifully crafted pieces in sterling silver; earrings and ear cuffs, bangles and "ring‐to‐wrist" bracelets, edgy necklaces and statement rings that are destined to make the most elegant and radiant elements of your personality shine through!
The Fashionably Silver collection was created so that every single woman could get her hands on a metallic statement piece of jewelry. There is nothing more glamorous than a pair of stunning ear cuffs in silver. The statement outline of symbols makes the pieces of the collection more minimal, but impressive at the same time. Iconic symbols such as stars or hearts are blending into jewellery; creating edgy rings, dainty hand cuffs, in silver and statement necklaces with a rock flair. Exclusive pieces that exude timeless elegance and reflect the cosmopolitan flair of Folli Follie.

Driving inspiration from the island of Santorini, the new editions of the Santorini Flower Watch collection evokes elements of optimism, radiance and glow. Designed to highlight the “sunny” elements of every woman; the Santorini Flower timepieces will help you stay on time. Stainless steel timepieces in rose-gold plated or silver plated with the Santorini Flower motif on the dial, either as a whole or half, allow countless stylish combinations. The newest editions of Santorini Flower Collection, with or without crystal stones on the case, combine high fashion with essential functionality. Select among bright yellow and orange, elegant brown, classic black, seductive red, deep and light blue, and playful pink, fuchsia and purple, and many more to shine on your way! For chic appearances you may also choose the rose gold plated or silver plated stainless steel bracelet version.
Paying emphasis on the design, the Match Point watch collection by Folli Follie will be your perennial favorite piece. The simple yet elegant collection aims to accompany your wrist in every occasion. Carefully designed to stand the test of time, the Match Point timepiece will keep you effortlessly elegant. This minimalistic collection proves that a classic timepiece can appeal to both sexes. Whether you are attending a formal event, playing a game of tennis or enjoying a sunny day at the members club, the Match Point Collection will ensure you that you are looking great, while being on time all day long. The collection features classic timepieces, in rose gold sheen or stainless steel case, with heritage details like Roman numeral time dials. The leather straps come in an array of ever-sophisticated colors, such as powder pink, bright blue, off white, black, orange, red and brown; a great selection to pick your favorite one. The bracelet comes is three colors such as: stainless steel, gun and rose gold stainless steel. For a more inimitable flair the Match Point collection offers timepieces in black dial and stainless steel case in two size cases.

So if you are looking to take a fashionable step into new season, let our new collections lead the way.