PRESS RELEASES | Feb 10, 2016

Guess: introducing the Spring 2016 Advertising Campaign

The campaign, directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., shot by photographer Kayt Jones and styled by Satoshi Hirota, captures the models in a mix of classic black and white images and vibrant, colorful shots. The glistening sunlight reflecting upon the GUESS Girls tousled hair and radiant skin allow their natural beauty to be the spotlight and pop against the golden Mykonos sand and piercing blue Grecian water.

The spring women’s collection is a denim‐focused assortment injected with unique, light‐weight pieces that deliver an instant trend‐focused look. Denim and chambray are seen in many silhouettes featuring fresh new takes on detailing including a classic denim jacket reimagined using three‐tone patchwork detailing, a 70’s inspired chambray dress with wide‐bell sleeves with a thick braided belt to accentuate the waistline. Spring’s color palette goes for a tonal approach using clean whites and shades of tan and beige. White distressed denim and island‐ready delicate lace dresses and off‐the‐ shoulder tops in crisp white are complemented by the rich earthy neutral tones in the form of tops, shorts and a buttery leather jacket. A standout print from the spring collection is a beautiful white and blue floral print reminiscent of the bold color palette seen throughout Greece.
Iconic gingham printed peplum dresses and long‐sleeve button‐down tops knotted at the waist are styles reminiscent of vintage GUESS and serve as timeless garments for any GUESS girl’s wardrobe.
This season, modern slim‐fit button‐down shirts in white, chambray and eye‐catching patterns dominate the men’s spring collection and serve as a seasonal staple that’s never going out of style. Moving away from the more distressed and structured styles from colder seasons, the GUESS Guy opts for a more effortless cool vibe wearing laid‐back blue and white jeans and shorts paired with unbuttoned shirts with rolled up sleeves.