The new partnership with Max Factor marks an important addition to the FF Group Beauty & Cosmetics portfolio, increasing this way its share in the cosmetics market. Through the distribution of the globally famous makeup products brand, the Group achieves an entrance to a wider distribution channel.
Max Factor is a cosmetics brand with great history and heritage. Founded 100 years ago by Mr. Max Factor, a leading make-up artist with a passion for creating innovative products that enabled women to achieve their glamour potential. The brand's philosophy focuses on the belief that with the right products and make-up artistry skills any woman can be glamorous.
The FF Group started its activities in the Beauty & Cosmetics channel in the beginning of 2012 with the exclusive representation and distribution of PROCTER & GAMBLE PRESTIGE fragrance products in Greece, as well as Dolce & Gabbana Make Up. During the following years this activity was enriched with the brand Molton Brown, as well as the store concept “Heaven on Earth”. In August 2015, the Group announced the exclusive representation and distribution of SHISEIDO products in Greece and Cyprus.