PRESS RELEASES | Jan 13, 2016

Juicy Couture: Collaboration with Behati Prinsloo

I am excited  for my first fashion collaboration,” said Ms. Prinsloo. “Juicy Couture  is an iconic brand with a unique DNA and I’m looking forward to working with the  team  on developing  a line for Juicy girls around  the  world.”

“We are thrilled  to combine  forces with Behati Prinsloo on this special capsule,” said Nick Woodhouse, President and  CMO, ABG.  “Behati  brings  a fresh  approach  to Juicy Couture’s  LA inspired  style.   Her  design  sensibility combined  with a tremendous global following make  her an integral  partner  in Juicy’s 21st anniversary year.”

As the  face of the  I AM JUICY COUTURE fragrance campaign, Behati  Prinsloo epitomizes  the  effortlessly cool LA attitude of a Juicy “it girl” making her the perfect  ambassador of the brand. The  Behati x Juicy Couture  Black Label  collection  will capture  Behati’s  inherent model-off-duty  style  and  the  casual ease  of travel  wear, fusing the  next generation  of street  style with the  athleisure  trend. The  collection  will launch  worldwide in April 2016.