PRESS RELEASES | Jan 13, 2016

Juicy Couture: Collaboration with Behati Prinsloo

I am excited  for my first fashion collaboration,” said Ms. Prinsloo. “Juicy Couture  is an iconic brand with a unique DNA and I’m looking forward to working with the  team  on developing  a line for Juicy girls around  the  world.”

“We are thrilled  to combine  forces with Behati Prinsloo on this special capsule,” said Nick Woodhouse, President and  CMO, ABG.  “Behati  brings  a fresh  approach  to Juicy Couture’s  LA inspired  style.   Her  design  sensibility combined  with a tremendous global following make  her an integral  partner  in Juicy’s 21st anniversary year.”

As the  face of the  I AM JUICY COUTURE fragrance campaign, Behati  Prinsloo epitomizes  the  effortlessly cool LA attitude of a Juicy “it girl” making her the perfect  ambassador of the brand. The  Behati x Juicy Couture  Black Label  collection  will capture  Behati’s  inherent model-off-duty  style  and  the  casual ease  of travel  wear, fusing the  next generation  of street  style with the  athleisure  trend. The  collection  will launch  worldwide in April 2016.
VIEW MORE
  • PRESS RELEASES
    May 07, 2018

    FF Group: Announcement


    Following my statement of yesterday and in order to be absolutely clear, we hereby provide to the investors community detailed list of all the points of sales (POS) related to the Brand Folli Follie and everyone is invited to visit them.

    FF STORES