I am excited for my first fashion collaboration,” said Ms. Prinsloo. “Juicy Couture is an iconic brand with a unique DNA and I’m looking forward to working with the team on developing a line for Juicy girls around the world.”
“We are thrilled to combine forces with Behati Prinsloo on this special capsule,” said Nick Woodhouse, President and CMO, ABG. “Behati brings a fresh approach to Juicy Couture’s LA inspired style. Her design sensibility combined with a tremendous global following make her an integral partner in Juicy’s 21st anniversary year.”
As the face of the I AM JUICY COUTURE fragrance campaign, Behati Prinsloo epitomizes the effortlessly cool LA attitude of a Juicy “it girl” making her the perfect ambassador of the brand. The Behati x Juicy Couture Black Label collection will capture Behati’s inherent model-off-duty style and the casual ease of travel wear, fusing the next generation of street style with the athleisure trend. The collection will launch worldwide in April 2016.