PRESS RELEASES | Nov 19, 2015

G-Star Raw: The battle for big blue

"Battle for Big Blue" aims to raise awareness for RAW for the Oceans. In a digitised world where “play and understand” now beats “show and tell”, ‘Battle for Big Blue’s playful impression of ocean cleanups brings the cause closer to players and thinkers whose participation is crucial to saving our oceans.
“Now we have something that people can play. It just puts it in their mind to consider the ocean. You don’t play a game and ever throw a bottle in the ocean again. And everyone can have it and share it.” Pharrell Williams, Creative Director Bionic Yarn.
The game sees players travel across the world’s five oceans collecting plastic and dodging dangers while giving some serious insights into the severity of the problem we face. Co-designer of the RAW for the Oceans collection Pharrell Williams, created the sounds, with the game’s additional features including playing against Pharrell himself or challenging friends. 
Now in its third season, RAW for the Oceans (a partnership between G-Star, Bionic Yarn, and Parley for the Oceans) has transformed over 2 million single use plastic containers recovered from ocean coastlines into high quality denim jeans, jackets, and ultra soft tee’s and sweats. 

    Aug 09, 2019

    Links of London: New Collection Wildlife Charms

    From the flowers of ancient woodlands to birds found on windswept estuaries, the delicate beauty of the British countryside is captured in Links of London’s new Wildlife Charms collection of 12 species that are native to the UK.
    Apr 22, 2019

    Folli Follie: "Make her bloom. Happy Mother’s Day!"

    Mother's Day is fast approaching, and it’s high time to settle on that perfect gift that all moms around the world undoubtedly deserve. Discover the flower that will make her heart flourish all year round with the new jewellery collection by Folli Follie, Bloom Bliss.