Folli Follie Fragrances: Introducing the global campaign
The atmospheric tale of passion and freshness starts with a dive into the perfume’s heart, evoking the senses. Femininity dominates, the water element rejuvenates, and every flowing move bring out the different character of each perfume. Light enters the water, creating unique rays of glow in the shape of a heart. The emblematic Folli Follie motif, Heart4Heart, is starring in the campaign, attracting all glances, not only due to its incomparable glow, but to its hidden promise that inside it’s hidden the essence of Folli Follie.
All perfumes from the collection of Folli Follie Fragrances have been created in Paris in cooperation with the worldwide known perfumers Ilias Ermenidis, Elise Benat and Nathalie Lorson from the famous house of Firmenich, which has in its portfolio many successful perfumes.
Discover now the new Folli Follie Fragrances, Fresh, Floral and Spice and bring out the most feminine side of you!
Gucci announces the opening of its Instagram Beauty account @guccibeauty. Guided by creative director Alessandro Michele’s vision of beauty, @guccibeauty launches its feed with a series of artworks that span across history, ethnicity, culture and geography.