PRESS RELEASES | Jan 29, 2018

American Tourister: announces Cristiano Ronaldo as its 2018 Brand Ambassador

American Tourister, a world leading fashionable, youthful, international luggage brand, is proud to announce the signing of international football superstar and fashion icon, Cristiano Ronaldo, as its new brand ambassador for 2018. The five-time winner - a world record, and the current holder of the FIFA Ballon d’Or Award (2008, 2013, 2014, 2016, 2017), has won 24 trophies over the course of his illustrious career, including four UEFA Champions League titles. The former Manchester United (2003-2009) and Real Madrid (2009-present) goal-scoring record-breaker also captained Portugal to victory in the 2016 UEFA European Championship. Cristiano is a true legend of the game and one of today’s most popular and recognisable sporting icons.

Dynamic, stylish and confident, with most global followers across Facebook and Instagram, Cristiano embodies the soul of the American Tourister brand. His appointment also comes as football fever begins to grip global audiences ahead of the FIFA World Cup, which kicks off in Moscow, Russia on June 14th 2018. 

American Tourister, a world leading fashionable, youthful, international luggage brand, is proud to announce the signing of international football superstar and fashion icon, Cristiano Ronaldo, as its new brand ambassador for 2018. The five-time winner - a world record, and the current holder of the FIFA Ballon d’Or Award (2008, 2013, 2014, 2016, 2017), has won 24 trophies over the course of his illustrious career, including four UEFA Champions League titles. The former Manchester United (2003-2009) and Real Madrid (2009-present) goal-scoring record-breaker also captained Portugal to victory in the 2016 UEFA European Championship. Cristiano is a true legend of the game and one of today’s most popular and recognisable sporting icons.


Dynamic, stylish and confident, with most global followers across Facebook and Instagram, Cristiano embodies the soul of the American Tourister brand. His appointment also comes as football fever begins to grip global audiences ahead of the FIFA World Cup, which kicks off in Moscow, Russia on June 14th 2018. 

Expressing his excitement on the signing of Cristiano, Mr. Arne Borrey, President of Samsonite Europe said, “There couldn’t be a better time to bring Cristiano on-board. His lively and vivacious personality, on and off the field, resonates perfectly with our fun-loving, vibrant brand personality. His presence will help bring American Tourister to a whole new audience, allowing us to stand out from the competition and enabling us to take the brand to the next level.”


Equally delighted to join the American Tourister family, Cristiano said, “American Tourister is a functional yet cool brand that appeals to everyone. I’m delighted to be the face of the brand for 2018. As a frequent traveler myself, I appreciate the need for high quality luggage that still allows you to express your personality.” 

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