We are delighted to inform you that the Folli Follie Corner in Attica, Golden Hall, was redesigned during December, following the model of Folli Follie concept stores worldwide. In order to celebrate this occasion and as it took place during the Christmas season, we organized an activation on December 21st.
A booth featuring the Folli Follie Christmas campaign was located outside the attica department store, in the ground area of the Golden Hall mall where consumers were invited to visit the renovated Folli Follie corner for their purchases. At the same time, in the Folli Follie corner a gift with purchase was given with every purchase on that day.
Moreover, the whole activation had a taste of charity, as a percentage of every purchase on that day, went to the Coeurs Pour Tous Hellas foundation that our company supports. The Coeurs Pour Tous foundation helps children with heart diseases and we are continuously supporting them through Folli Follie activations. The activation became the talk of the mall and the sales of that day doubled in relation to last year’s sales on that day.