PRESS RELEASES | Sep 11, 2017

Calvin Klein: The Spring 2018 CALVIN KLEIN 205W39NYC Collection

Thriller heroines, heroes and antiheroes. The aesthetic codes of movie protagonists are endlessly remixed, their meanings given new interpretation and  celebration.
Drawn from the same source material, but created separately, Sterling Ruby’s site- specific installation for the Spring runway show underscores these themes. The work uses as its base the installation from the Fall 2017 show, just as the collection builds on the foundation established by its predecessor - a new wardrobe, of American archetypes.
The artwork is titled Sophomore - in essence an adjective, referring to a second iteration or version, but in practice a noun linked intrinsically to the idealized American teenager. It underscores the strength of the cultural iconography of Americana, which constantly inspires Raf Simons’ CALVIN KLEIN.
The Sterling Ruby installation functions as a panorama, a context, for a collection that plays  inherently  with  recontextualization  -  utilizing  “the  clues  of  horror,” in the words of  the artist. Jack-o’-lanterns become patchwork flags, and axes   are suspended from cheerleading pom-poms. At  a  distance, the silhouettes of the latter assemblages resemble flowers, or a forest of trees. Horror transformed into beauty.
The “clues” of horror, but also of dreams, inspire the collection. Here, there is never any horror without beauty. Cinema’s distinct visual vocabulary of symbols and signs, is cut-up, recontextualized and reassembled, to create a plurality of dress. Multiple signifiers of the tropes of thrillers are combined in single outfits, creating new assemblages. They are “edited” - like a movie - to define a fresh narrative.
Mid-century American couture silhouettes are rendered industrial, reiterated in nylon, rubber specially molded in Ohio and hand-painted leather. Lumberjack checks  are  used  for  tailored  men’s  suits.  Pom-poms  are   reappropriated  for fringed dresses, handbags or keyrings, and nightgowns  become  evening gowns. Material surfaces are disturbed, distressed, rubber-stamped, faded and splattered. The collection’s dominant colors are safety orange, yellow, black, overwhelmingly red.
Fishnet, silk slips, rubber against skin. These reference a corporeality that speaks of both sexuality and mortality. The lineage of these movies can be traced back to urban myths, to Puritan cautionary tales warning adolescents of the perils of moral transgression and the dangers of youthful sexuality - and the history of CALVIN KLEIN is tied up with transgressive sexuality.
The quintessence of CALVIN KLEIN’s identity can be discovered, again and again. Like these movies, CALVIN  KLEIN is also an American institution, a  symbol in and  of  itself.  It  reflects one facet  of  that always-inspiring American Dream. A  pair of  the brand’s iconic perfume bottles - ETERNITY and OBSESSED - become totemic charms, hanging from belts and handbags like tools, weapons or trophies.
In exploring America, Raf Simons found Andy Warhol - an artist whose work has helped define both the  contemporary  identity  of  American  culture,  and  also the world’s perceptions of it. In a unique collaboration with The Andy Warhol Foundation for the Visual Arts, this collection incorporates a selection of Warhol artworks as placement screen-prints. The pieces feature portraits of Warhol intimate and art collector Sandra Brant (1971) and the movie star Dennis Hopper (1971). The latter wrote, directed and starred in the film Easy Rider (1969), which has come to define contemporary notions of American machismo. The curation also includes Knives (1981-82), Electric Chair (1964-65) and Ambulance Disaster (1963-64)  from  Warhol’s  Death  and  Disaster  series.  This  body  of  work  depicts real-life horror and trauma, but transforms them into images that resemble film stills - here, they are laid alongside Brant and Hopper, the muses of the collection. Horror is juxtaposed, always, with dreams. It always becomes beautiful. Good always triumphs.
“It’s about American horror and American beauty,” says Raf Simons. “Fashion tries to hide the horror and embrace only beauty. But they are both a part of life. This collection is a celebration of that: a celebration of American life.”

    Feb 07, 2018

    Folli Follie: celebrates Valentine’s Day with FF Love Concierges

    Folli Follie Greece celebrated Valentine’s Day along with Nikoleta Ralli and Jenny Melita, two famous TV presenters who acted as the “FF Love Concierges”. Both influencers visited the Folli Follie stores in Ermou & The Mall Athens and invited their fans to join them and find the perfect Valentine’s gifts.