The new concept pop-up store is designed as a place for the modern woman to explore the extensive brand offering. It creates a unique shopping environment that is fresh and sophisticated with rose gold furnishings and mirrored and transparent surfaces, perfectly complimenting each other to offer an unparalleled shopping experience.
“We are really excited to be present in one of the most leading department stores in London. Folli Follie and Selfridges share a great fashion heritage and the same passion for high aesthetics and bespoke services. Selfridges is a whole new world opening up, as Folli Follie keeps moving forward globally.” stated Mr. George Koutsolioutsos, CEO FF Group.
In order to celebrate this new opening, Folli Follie wrapped the iconic black London cabs with the emblematic orange and Heart4Heart motif, making a strong fashion statement in the city. Moreover, Folli Follie’s unique jewellery, watches and accessories collections filled Selfridges & Co windows filling them with color and sparkle.
Folli Follie can also be found in Selfridges Birmingham within their permanent concept concession.