The store encourages all fashion lovers to interact with the collections, offering the opportunity to see, touch and try on the brand’s jewellery, watches and accessories. Four consistent design elements: the sea of flowers, the aquarium showcase, the fantasy wall and the diamond cloud act as canvasses and play with shape, light and reflections to create a harmonious environment that is warm and welcoming, sophisticated and aspirational.
Located in downtown Manhattan, the new Folli Follie Concept Store is placed in the heart of the renewed Shopping Center of New York with 365,000 square footage of retail space in the architectural beauty of the Oculus. Representing Westfield’s slogan, the “New New York Place To Be”, the choice of the location for the new Folli Follie Concept Store in North America is of strategic importance, as the area represents something more than a fabulous shopping destination and a place of remembrance, a place of rebirth!
FF Group North America chose Westfield to debut the new Folli Follie Concept Store due to its international and cultural appeal worldwide. The center itself represents new beginnings – the Group’s home for the redesigned concept of its beloved brand, Folli Follie.