PRESS RELEASES | Nov 21, 2016

G-Star Raw: Pharrell Williams unveils his first collection as head of imagination for G-Star

This marks the release of the first project co-created by Pharrell since his appointment as Head of Imagination of the denim brand.

The collection was introduced as a life-sized installation at ComplexCon, a convention and festival that took place in California last weekend, showing the iconic jeans in 25 colorful prints in an all-natural Alpine-like background.

With check, camouflages and traditional patterns from all over the world, these 25 prints – carefully selected by Pharrell himself – symbolize G-Star’s ever-present commitment to innovation and self-expression. The artist reflects:
“What we are trying to do is make a space for creativity and experimentation. We’re not trying to tell people what to do and what to think, but just help them to express themselves openly. To choose what to wear and how to wear it. This collection is about freedom of choice- it’s about adding democracy to your wardrobe.„ Pharrell Williams&nbs
VIEW MORE
  • PRESS RELEASES
    Aug 09, 2019

    Links of London: New Collection Wildlife Charms

    From the flowers of ancient woodlands to birds found on windswept estuaries, the delicate beauty of the British countryside is captured in Links of London’s new Wildlife Charms collection of 12 species that are native to the UK.
  • PRESS RELEASES
    Apr 22, 2019

    Folli Follie: "Make her bloom. Happy Mother’s Day!"

    Mother's Day is fast approaching, and it’s high time to settle on that perfect gift that all moms around the world undoubtedly deserve. Discover the flower that will make her heart flourish all year round with the new jewellery collection by Folli Follie, Bloom Bliss.