Alexa’s involvement extends outside her usual role in front of the lens and sees her express her creative talent behind-the-scenes. As Art Director, Alexa oversaw the entire shoot from concept, to crew, to cast, focusing on the Classic boot and delivering a contemporary sensibility for the Classic boot today. UGG® has harnessed Alexa’s unique eye for style and her breadth of creative friends to establish a natural partnership.
Set in New York, a series of portraits capture a group of women within the creative industry who are celebrated for their individual style, have a strong sense of self and enjoy a close relationship with Alexa. As a result, the images reflect the lives of inspirational women and their modern wardrobe, allowing the photographer to capture true moments. Alexa’s love for heritage pieces and originality laid the foundation for the focus on the UGG® Classic styles while also exposing the individualism and spirit of each woman.
Each portrait was shot by photographer Ben Rayner who has previously worked with Tommy Hilfiger, ASAP Rocky, Mo and Dev Hynes. Stylist Stella Greenspan, formerly Grace Coddington’s assistant, worked alongside Alexa with Blake Erik and Charlotte Day styling hair and make-up respectively.
Quote from Alexa:
“I’ve always appreciated Classic items of clothing, and always been drawn to things that have a perineal appeal and I would say the UGG boot possesses that quality.
I loved art directing for UGG as it gave me the opportunity to work alongside and marry together some of the people in my life I find most inspiring with a team of talented pals to capture both their spirit and the easy going nature of the brand.”
Quote from UGG:
“As UGG continues to cement its position in the world of fashion partnering with a creative as globally revered as Alexa was a natural step in the brands evolution”, said Alice Hampton, Senior Director of Global PR for UGG®. “Alexa’s iconic perspective and creative aesthetic made her the perfect partner to capture the new Classic in a modern, contemporary, and yet very real, way”.