This Fall Juicy Couture enlisted a global girl squad of 21 models and influencers to share how they wear their Juicy Couture track. The cast was shot individually for a black and white portrait in their favorite iconic track pieces, as well as in a lifestyle environment to express their personal style and attitude. Juicy Couture will also debut a behind the scenes campaign video that taps into the individual personality of each model and influencer, as they confess about their first tracksuit.
The Juicy Couture #TRACKISBACK advertising campaign launches this month in print, out-of-home, digital and on social media. The global message will be amplified around the world as Juicy Couture will recruit an international girl squad by tapping into the brand’s influencer networks in China, Morocco, United Kingdom, Russia, Japan and Mexico. The Juicy squad will post original content on their social channels featuring how they express their personal style and individuality with Juicy Couture track, inspiring followers to adopt their own track looks using #TRACKISBACK.
Juicy Couture Black Label is available in 247 Juicy Couture stores and select department stores in approximately 60 countries throughout North America, Europe, Asia, Latin America, Africa and the Middle East. A limited collection of iconic Juicy Couture Black Label velour tracksuits is now available in the U.S. at Bloomingdale’s stores and on Bloomingdales.com.
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