PRESS RELEASES | Aug 03, 2016

UGG Fall 2016: Collection Evolving Perception of the Iconic Brand

For decades, diehard fans of UGG® have looked forward to the cooler temperatures so they can pull on their beloved Classic Boots. This month, however, the global lifestyle brand will unveil a reimagined version of its most iconic product as well as a collection of street-ready designs for the modern customer. The fall collection launch will continue to build throughout the holiday season.

Named the Classic II, the new iteration looks and feels like the original, but it is pretreated for water and stain resistance and equipped with the brand’s lightweight Treadlite by UGG™ outsole for enhanced traction and durability. 

“The fall season’s trends naturally complement UGG and have enhanced our creative license to reimagine our icon,” says Leah Larson, Vice-President, Creative Director. “From exposed sheepskin and athleisure to important utilitarian elements, this year’s collection balances heritage and modern style that further cements UGG as a lifestyle rather than one pair of boots.”

UGG® Women Fall Collection
In addition to the Classic II, the Caleigh boasts the same upgraded features as well as a slimmed down, contemporary style that makes it perfect for all-day, everyday wear. Also putting a twist on the original, the Tania plays with one of the season’s hottest trends with a chevron pattern cut into the exposed sheepskin shaft. The collection will also introduce the McKay, which perfectly blends the Classic Boot’s DNA with a modern look.
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